The Dos and Don’ts of Successful Shopfitting
Approved Shopfitting & Interiors is renowned throughout the country as one of the most respected and creative specialist interior companies. We specialise in providing a broad range of clients the best quality shopfitting and refurbishment. We start from scratch, conceiving, designing, delivering and managing exclusive bespoke projects, and we guarantee a top-notch service from initial concept to grand opening. We are experts at what we do and what we don’t know about project managing a shopfitting project isn’t worth knowing. With that in mind, we thought we’d share some of our knowledge in this handy guide to best and worst practice in the world of interiors.
Top 3 DOs
- DO Master Your Flow. The concept of ‘flow’ refers to the design of your shop or workspace and the way effective placement of displays and furniture can influence how people relate to it. You should always strive for an environment in which your customers and employees feel comfortable and can move freely. Getting it right can massively increase what is sometimes known as ‘dwell time’.
- DO Master Product Placement. Which is to say, your most popular products should be placed at the back of your store, so that customers are encouraged to spend as much time and see as much of your other stock as possible. Think about how IKEA force you to look at everything they sell, and think about how full your trolley is by the time you get to the till. And you only went in for some tealights!
- DO Master Your Fixtures. Make sure your fixtures are versatile and can be moved around when new stock arrives or new shop layout ideas arise or are required. You need to be able to adapt to changing circumstances easily and without cost. Using movable shelving and racks, for example, makes future reconfiguration much simpler.
Top 3 DON’Ts
- DON’T Copy Other Shops. You’d be surprised how much people value individualism in shops, and how put off they are by unoriginality. One shop that is clearly imitating another is not going to go down well with your average customer. Of course you can be inspired by other outlets, but you should make every effort to inject your place with as much of your unique personality as you can.
- DON’T Keep Anything Hidden. First of all, make sure everything is clearly priced. Nothing annoys customers more than having to go to any effort to find out how much something costs. If you want to sell it, price it. Secondly, keep it light. Your shop, that is. You might think by lowering the lights, you’re creating atmosphere, but generally speaking, people feel more comfortable – and less suspicious – in a bright and breezy store.
- DON’T Clutter Your Space. Don’t have too much shelving, for example. The last thing you want is for your store to appear cluttered and messy. Keep it clean and crisp, and your customers will not want to leave.
Looking for advice for your next shopfitting project? Please give the Approved Shopfitting & Interiors team a call today on 01922 45 35 89.